Video Optimization Best Practices and Tips

February 6, 2008 by rahulpandy

Video Optimization Best Practices and Tips

  1. Make sure that your video clips are relevant and informative – For starters, ensure that your video provides useful and informative information. Videos that demonstrate step by step procedures are great, videos that express an opinion about a specific topic can be useful too. Videos that have nothing to do with your brand or service offering or are general or vague in nature will just confuse your audience. Save the viewer the trouble and don’t just upload a video for the sake of uploading a video.
  2. SEO Video Optimization Fundamental Tip #1: Give your video a Catchy Title – Video can be used to bring visitors to your site. One way to get users to view your video is to give it a catchy title that contains a related key phrase that is relevant to your product, service or brand.
  3. Use Video as a Portal to other Content on Your Site – Upload a couple of videos to portals like YouTube and provide links back to related content and other videos on your site.
  4. SEO Video Optimization Fundamental Tip #2: Optimize your video for Important Key Phrases – You might want to optimize your video for terms users are likely to be searching for. Tag your video with these terms, consider naming the file name of the video with these terms in mind.
  5. Provide Transcripts of your Videos – Good old HTML content is still a favorite with the search engines. If you want your video to rank well, you need to give the search engines something to index and rank. Surround your videos with onpage copy that can be indexed by the search engines.
  6. Keep Your Videos to five minutes or less – there is nothing worse than a boring video that goes on an on. If you have video content that is of long duration, consider breaking it up into smaller pieces and tag each accordingly. Not only does this make for better viewing pleasure, it also keeps the user looking for more.
  7. Make use of a Video Sitemap – For video that is native to your own website, make sure that users and search engine spiders can find your video content. The easiest way to do this is through the use of a video sitemap on your site. Use important keywords in the anchor text links to your videos featured on your video sitemap.
  8. SEO Video Optimization Fundamental Tip #3: Tag Your Videos – tag your videos with key phrases that are reflective of the content.
  9. Brand your Video with your Logo – Video is a great tool to generate brand awareness with your prospects. Take advantage of this by incorporating your brand in your videos.
  10. SEO Video Optimization Fundamental Tip #4: Remember Inbound Linking Factors - Link to videos using important keywords in anchor text.
  11. Offer the Option to Embed Your Video – allow other users access to the coding that will allow them to embed your video on their website or their blog. Think viral marketing
  12. SEO Video Optimization Fundamental Tip #5: Add Descriptive Meta Data - optimize your video for relevant keywords and include a keyword rich description of your video content.
  13. Allow Users to Rate your Video – videos that receive higher ratings from users are the ones that users tend to favorite and save. You can bet that the search engines will pay attention to this when ranking these videos.
  14. Syndicate Your Video – Submit your video to RSS.
    Syndicated from http://seo-space.blogspot.com/2007/09/14-best-practices-and-tips-for-video.html

Google Unusual PPC Listing

February 4, 2008 by rahulpandy

Hi SEO Mates,

Today i noticed something very unusual PPC listing in Google.com/co.in sponsored listing.See the attached snap and do let me know your comments.

Thanks

Rahul

google-error1.jpg

Local Search Engine Optimization

January 18, 2008 by rahulpandy

Submit to Major Search Engines

Google – http://www.google.com/addurl/?continue=/addurl
Yahoo – http://submit.search.yahoo.com/free/request
MSN – http://beta.search.msn.com/docs/submit.aspx?

Search Engine/Directory Submission Guides
Google’s Advice – http://www.google.com/webmasters/seo.html

MSN’s Advice – Here
Ask Jeeves Editorial Guide – http://sp.ask.com/docs/about/policy.html
Yahoo Advice – http://help.yahoo.com/help/us/ysearch/ranking/ranking-02.html
Open Directory Advice – http://dmoz.org/add.html

Key Onpage Web Design Elements

Title Tags -
Meta Tags
Alt Image Desription
Headline (H1, H2)
Content Placement
Internal Links
External Links

Keyword Research Tools

DigitalPoint Keyword Tracker – http://www.digitalpoint.com/tools/keywords/
Google Keyword Sandbox – https://adwords.google.com/select/main?cmd=KeywordSandbox
Google Suggest -http://www.google.com/webhp?complete=1&hl=en
Overture Search Term Suggestion Tool – Overture
Overture View Bid Tool -http://uv.bidtool.overture.com/d/search/tools/bidtool/

Other Free Tools

Xenu (finds broken links and builds a site map) – http://home.snafu.de/tilman/xenulink.html
Hub Finder – finds topically relevant links by looking through links pointing at competitors websites – http://www.andyhagans.com/tools/hubfinder/

Paid SEO Tools

Keyword Discovery – http://www.keyworddiscovery.com/
Wordtracker – http://www.wordtracker.com
SEO Elite (text link analysis software) – http://www.seoelite.com
Local Keyword Tool – http://www.keywordcombine.com/default.aspx

Local Search Engines

Google Local – http://local.google.com/
Yahoo Local – http://local.yahoo.com
MSN Local – http://local.msn.com/
Ask Jeeves Local – http://local.ask.com
AOL Local – http://localsearch.aol.com/main.adp

Listing Directories

City Search – http://www.citysearch.com
SwithBoard – http://www.switchboard.com
Smart Pages – http://www.smartpages.com/
Super Pages – http://www.superpages.com/
Yellow Pages.comhttp://www.yellowpages.com/Index.aspx

Other Notable Directories

Open Directory Project – http://www.dmoz.org
Business.comhttp://www.business.com
Uncover the Net – http://www.uncoverthenet.com
GoGuides – http://www.goguides.org
Joe Ant – http://www.joeant.com
Gimpsy – http://www.gimpsy.com
Jayde – http://www.jayde.com
Ruberstamped – http://www.rubberstamped.org

SEO Blogs

TopRank – Lee Odden’s Blog
SEO Book – http://www.seobook.com
Thread Watch – http://www.threadwatch.org
Search Engine Blog – http://www.searchengineblog.com
Search Engine Lowdown – http://www.searchenginelowdown.com
SE Roundtable – http://www.seroundtable.com
Traffick – http://www.traffick.com
Battellemedia – http://www.battellemedia.com
Search Engine Watch – http://blog.searchenginewatch.com

SEO Forums

Search Guild – http://www.searchguild.com
Search Engine Watch Forum – http://forums.searchenginewatch.com

SEO Books/Subscrition services

SEO Book – http://www.seobook.com
Planet Ocean – http://www.planetocean.com
High Rankings – http://www.highrankings.com
Search Engine Watch – http://www.searchenginewatch.com

Components Of SEO2.0

January 18, 2008 by rahulpandy
  • Forums
  • Blogs
  • Press Release
  • Articles
  • Wiki News
  • Bookmarking Websites
  • RSS feeds
  • Video Upload
  • Image Upload
  • Networking websites

List Of Social Networking websites with Alexa Rank

January 18, 2008 by rahulpandy
List of Sites Alexa Rank
http://www.bharatstudent.com 4,994
http://www.fropper.com 5,856
http://www.minglebox.com 20,306
http://www.yaari.com 44,498
http://www.hikut.com 48,452
http://www.SirfDosti.com 49,962
http://www.desimartini.com 58,375
http://www.yo4ya.com 79,523
http://www.goyaar.com 137,728
http://www.saffronconnect.com 152,313
http://www.techtribe.com 219,810
http://www.indyarocks.com 304,831
http://www.jhoom.in 394,046
http://www.snehah.com 398,067
http://www.pihook.com 457,858
http://www.metrojoint.com 521,443
http://www.HumSubka.com 579,634
http://www.bigadda.com 629,086
http://www.onlineslambook.com 1,850,285
http://www.myadda.com 2,195,474

Travelguru – India’s largest hotel network

November 22, 2007 by rahulpandy

Travelguru – India’s largest hotel network - offers access to over 4000 hotels in India and over 72,000 hotels worldwide. Planning your vacation has never been so easy with its vast variety of holiday packages in India and abroad. From last minute bookings to cheap and budget hotels, Travelguru is out to help you. It offers travelers the opportunity to plan and purchase their hotel bookings and airfares in a transparent, easy and customizable manner. 

 

Instant bookings and confirmations are some of the unique features of the travel portal. Browse through its wide range to find the finest hotel rooms and airfares within India. Book your very own hotel room in some of the most visited destinations across India. Hotels in Goa, Darjeeling, Ahmedabad, Mangalore, Manali, Kolkata, Mussoorie to confirmed hotel bookings in Jaipur, hotels in Gurgaon, Tirupati, Mumbai and Mahabalipuram, Travelguru has it all.  Travelguru hotel advisors guide you in finding the best in cheap and budget hotel bookings, luxury accommodations and single rooms and serviced apartments. Family vacation packages, honeymoon packages and some of the best in cruise holidays with a well laid out itinerary can be found here.

 

Recently, Travelguru has been awarded the prestigious JuxtConsult Award 2007 for being the ‘Best Practice Website’ in user–friendliness. Sorting hotels by user reviews and several other criteria like information and bookings of airfares are some of the distinctive value-added services at Travelguru. The senior management team brings significant experience from diverse fields such as hospitality, travel, e-commerce, retail and banking. With sizable investments from blue-chip investors Sequoia Capital India and Battery Ventures, Travelguru is set to redefine the way India travels.

 

Travelguru can be found on the World Wide Web at www.Travelguru.com or can be reached by calling the company’s toll-free reservation center 1-800-22-4878 (MTNL & BSNL lines) or 1-800-102-4878 (for Airtel users).

Travelguru.com provides discount hotels India, last minute hotel deals and Air Tickets Booking at cheap rates. Select from goa hotel, delhi hotel, mumbai hotel, hyderabad hotel, bangalore hotel, kolkata hotel,  chennai hotel, Tirupati hotel thousands of other hotels in most major cities in India & worldwide.

Hello world!

November 22, 2007 by rahulpandy

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!